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You Are Missing Online Business Without A Mobile Website

Mobile websites are much more important to e-commerce success than most website owners imagine. This silent trend is becoming more apparent to experienced marketers who are paying attention to the market. This is because of the growing number of smartphone users in the United States and the rest of the world. Indeed, businesses that create mobile websites will fare much better than businesses that disregard this trend. Therefore, while conventional e-commerce is still an excellent profit model, businesses should begin considering adding mobile marketing to their marketing plans.

As smartphone and mobile device usage drastically increases, it is becoming progressively more essential for businesses to create mobile phone websites. This trend is here to stay and only just beginning. Mobile sites can boost leads and convert shoppers into buyers. They add yet another slice to the profit pie.

In particular, a wide range of online organisations can benefit from setting up mobile phone sites. These include ecommerce, impulse services like pizza delivery, on-demand services like taxis, local businesses like restaurants, and emergency services like tow trucks. Envision how much your business can improve if your business is in any of these areas?

With this in mind, it is not too late to decide to take complete advantage of this rising consumer trend.

If, however, you still have doubts, wondering if your business can still flourish even if it does not have a mobile website, here are five facts that may persuade you to increase what is currently working for you online:

  1. Google indexes mobile content separately. Since it separates traditional website content from mobile content, you have a better chance of your mobile site ranking higher.
  2. A conventional website does not work well on mobile browsers given that mobile phone screens are so tiny. Only a highly simplified model of your site will make sense on a mobile phone.
  3. About a fifth or more of the American population will use a mobile phone to get on the Internet every day. This fast rate of cell phone usage is an opportunity for huge marketing success.
  4. People purchase billions of dollars worth of merchandise and services each year from mobile gadgets. That’s billions, not millions.
  5. In 2012, mobile advertising is estimated to pass $6.5 billion. Usually tracking advertising dollars is a good indicator of where technology and marketing is heading. Thus, mobile websites are definitely on the brink of being the next great wave of customer spending.

Content Marketing

If You’re Not Content Marketing, You’re Not Marketing.

Apart from Web design, you can also get help with content marketing and search engine optimisation (SEO). Specifically, content marketing is the process of creating and sharing valuable content so as to acquire new customers and convert existing ones into repeat customers. In other words, content marketing allows a business to communicate with existing customers and prospects prior to selling a product or service by delivering valuable and targeted information.

content-marketing_transparent

Content marketing is important for your (online) business particularly because the type of content you offer and share as a business is closely related to what you would eventually sell. If properly carried out, content marketing ultimately results in sales and customer loyalty as a result of its targeted and non-intrusive approach.

As a 21st century Internet marketing strategy, content marketing is becoming more important as traditional marketing techniques become less effective. Not surprisingly, content marketing isn’t limited to just small businesses and individuals as some of the biggest organisations in the world such as Microsoft, P&G and Cisco Systems are beginning to use it.

Why Engage the Services of a Content Marketing Specialist?

While there might be many content writers and services out there, only a few can actually develop relevant, valuable and intriguing content that will make the reader stop..read..think..and take notice.

By following strict professional practices that involve combining independent and pragmatic thinking across a wide range of marketing expertise, a content marketing expert can help you better understand, develop and execute smart content marketing strategies.

Whether it is content marketing strategy for B2B or B2C, Social Media, Mobile or even editorial services, using the best consulting or advisory services at your disposal will be beneficial to your business and give you access to the collective knowledge of some of the leading minds in the fast developing world of 21st century marketing and advertising.

If you have any questions on how you can take the next steps in content marketing to develop your business for example, by creating and supplying valuable company information in a series of online articles, making your customers and prospects feel closer to you and helping them to make better product decisions by coming back for more, then look no further than this contact form. A simple decision can change your business, and improve your customer satisfaction. Don’t let this opportunity slip.